Nana Muazin
- Entrepreneurship
- October 13, 2026
- 10 views
The CMO Trap: Why Hiring a Heavyweight Too Early Can Derail Your Startup
When WHOOP announced in July that it had appointed Dirk-Jan “DJ” van Hameren—the legendary former Chief Marketing Officer of Nike—as its new CMO, the tech industry took notice. To the…







