The Attribution Crisis: How the IAB Aims to Solve the AI-Driven Ad Measurement Dilemma

By [Your Name/Journalistic Desk] August 24, 2026 The traditional digital advertising model, built on the steady, predictable foundation of human navigation and click-through metrics, is rapidly eroding. As artificial intelligence…

From Headless to Holistic: How Chord Pivoted to Solve Ecommerce’s Data Crisis

In the rapidly evolving landscape of direct-to-consumer (DTC) commerce, few stories illustrate the necessity of agility quite like that of Chord. Founded in 2021 by Bryan Mahoney—formerly the COO of…