Lina Hope
- E-commerce and Retail
- October 14, 2026
- 4 views
Fragrance at the Speed of Culture: Inside Bath & Body Works’ ‘Hype Lab’ Strategy
In the fast-paced world of retail, where consumer attention spans are shorter than a TikTok scroll, Bath & Body Works is undergoing a radical metamorphosis. The legacy fragrance giant, once…
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