Pevita Pearce
- E-commerce and Retail
- May 17, 2026
- 31 views
The Rise of the Brand-as-Media-House: Why Retailers are Pivoting to “Fashion-tainment”
In the current digital ecosystem, the currency of attention is more volatile than ever. As consumers scroll through an endless stream of vertical video content on TikTok, Instagram Reels, and…






