The AI Trust Gap: Why Holiday Shoppers Are Treating AI as a Researcher, Not a Retailer

This holiday season, the promise of the “autonomous shopper”—an AI agent capable of scouring the web, selecting the perfect gift, and finalizing a transaction without human intervention—remains largely unfulfilled. While…

The AI Paradox: Why Shoppers Are Using Generative Tools for Discovery but Not for Closing the Deal

As the 2026 holiday shopping season approaches, the retail landscape is undergoing a profound structural shift. While generative AI has been heralded as the ultimate "shopping concierge," new data suggests…