Ali Ikhwan
- Digital Marketing
- July 31, 2026
- 6 views
The End of the "Phantom Discount"? Why Major Retailers Are Facing a Legal Reckoning
By Gabriela Barkho July 31, 2026 The retail industry is currently navigating a period of intense legal turbulence as the long-standing practice of "phantom discounting"—the use of inflated, fictitious reference…







