Ali Ikhwan
- Digital Marketing
- October 24, 2026
- 5 views
The Programmatic Toll Booth: Why Independent Agencies Are Trapped in a DSP Fee Cycle
By [Your Name/Journalist Alias] October 21, 2026 For the independent agency sector, the promise of programmatic advertising was once a level playing field—a meritocracy where data-driven strategy and execution could…
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