Ammar Sabilarrohman
- Digital Marketing
- November 17, 2025
- 63 views
Amazon Streamlines AI Strategy: Rufus Retired as Alexa Integrates into Shopping Experience
In a significant pivot of its artificial intelligence strategy, Amazon has announced that it is sunsetting "Rufus," its experimental, standalone generative AI shopping assistant. In its place, the e-commerce giant…
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