Layla Zulfa
- E-commerce and Retail
- June 28, 2026
- 20 views
Amazon’s AI Pivot: Why the E-commerce Giant is Betting on ChatGPT for Prime Day
In a significant shift in its digital marketing strategy, Amazon has begun utilizing OpenAI’s ChatGPT as a promotional channel for its marquee event, Prime Day. This move marks a noteworthy…






