The Illusion of the AI Surrogate: Why LLMs Cannot Yet Replace Human A/B Testing
In the rapidly evolving landscape of product development, the allure of the "synthetic user" is powerful. The promise is seductive: instead of the weeks-long slog of traffic allocation, user recruitment,…
The Illusion of the Synthetic User: Why LLMs Cannot Yet Replace Human A/B Testing
In the race to optimize digital products, a seductive proposition has taken hold of the tech industry: what if we could eliminate the slow, expensive, and traffic-heavy process of A/B…







